Privacy Notice (POPIA)

Last updated: January 2026

FLANDERS (“we”, “us”, or “our”) is committed to protecting personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA) of South Africa.

This Privacy Notice explains how we collect, use, store, and protect personal information when you visit www.flandersinc.com, interact with us, or use our services.

1. Responsible Party

FLANDERS is the Responsible Party for purposes of POPIA.

Information Officer Contact:
Email: [email protected]

2. Personal Information We Collect

We may collect and process the following categories of personal information:

Information you provide directly

• Name and surname

• Email address

• Phone number

• Company name and job title

• Information submitted through contact forms, quote requests, downloads, or newsletter sign-ups

Information collected automatically

• IP address

• Browser type and device information

• Pages visited and time spent on the website

• Referral source and website usage data

This information is collected using tools such as Google Analytics and similar tracking technologies.

CRM and marketing data

• Interaction history stored in HubSpot CRM

• Email marketing preferences and engagement (opens, clicks, unsubscribes)

3. Purpose for Processing Personal Information

We process personal information for lawful purposes, including to:

• Respond to inquiries and requests

• Provide products, services, and support

• Manage customer and prospect relationships via our CRM

• Send newsletters, updates, and marketing communications (where consent is provided)

• Improve website performance, functionality, and user experience

• Comply with legal and regulatory obligations

4. Lawful Basis for Processing

We process personal information under one or more of the following lawful grounds as permitted by POPIA:

• Consent – where you have explicitly agreed (e.g., newsletters, marketing communications)

• Contractual necessity – where processing is required to deliver services or respond to requests

• Legitimate interests – to operate, maintain, and improve our business and website

• Legal obligation – where required by law

5. Direct Marketing

We only send marketing communications where:

• You have opted in, or

• You are an existing customer and are given a clear opportunity to opt out

Every marketing communication includes an unsubscribe option, and you may object to direct marketing at any time.

6. Cookies and Analytics

We use cookies and similar technologies to:

• Analyze website usage

• Improve performance and content

• Understand visitor behavior

Non-essential cookies (such as analytics cookies) are only used with your consent, where applicable. You can manage cookie preferences through your browser settings or our cookie banner.

7. Sharing of Personal Information

We do not sell personal information.

We may share personal information with trusted third-party service providers (“operators”), including:

• CRM platforms (e.g., HubSpot)

• Email marketing providers

• Website hosting and analytics providers

These operators process information on our behalf and are required to maintain appropriate security measures.

8. Cross-Border Transfers

Some of our service providers may store or process personal information outside South Africa. Where cross-border transfers occur, we ensure that:

• Adequate data protection safeguards are in place, and

• Transfers comply with POPIA requirements

9. Retention of Personal Information

We retain personal information only for as long as necessary to:

• Fulfill the purposes for which it was collected

• Meet legal, contractual, or regulatory requirements

When personal information is no longer required, it is securely deleted or anonymized.

10. Security Measures

We implement appropriate technical and organizational safeguards to protect personal information against:

• Loss

• Unauthorized access

• Disclosure

• Alteration or destruction

These measures include secure systems, access controls, encryption where appropriate, and regular monitoring.

11. Data Subject Rights

In terms of POPIA, you have the right to:

• Request access to your personal information

• Request correction or deletion of your information

• Object to processing, including direct marketing

• Withdraw consent at any time (where processing is based on consent)

• Lodge a complaint with the Information Regulator

To exercise any of these rights, contact us at [email protected].

12. Complaints

If you believe your personal information has been processed unlawfully, you may lodge a complaint with:

The Information Regulator (South Africa)
Website: https://www.justice.gov.za/inforeg/

13. Changes to This Privacy Notice

We may update this Privacy Notice from time to time. Any changes will be posted on this page with an updated revision date.

 

We value the importance of your personal privacy as it applies to your visit to our web site. This site uses Insite Metrics and Google Analytics which are both metrics software that collect data about site visitors.

 

What We Collect

• What website you came from to get here.
• How long you stay for.
• What kind of computer you’re using.
• Anonymous and personal data, depending on what you do during your visit and on what personal information you elect to give us.

What We Share

We do not sell, lease or otherwise share any personal information about our visitors with or to any third party companies or individuals.

We may disclose your personal information if required to do so by law or in the good-faith believe that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on this company; (b) protect and defend the rights or property of our company or (c) act to protect the personal safety of the employees of our company and other users of the web site.

What We Use

“Cookies”

• We use cookies to store information about your activities on our web site. We use this information to anonymously track your visit to our site. Even if you elect to give us personal information, that information will never appear in the cookies. We use both session cookies and persistent cookies.You can disable cookies (consult support information from your browser’s publisher). If you disable cookies, your visit to our site will not be significantly affected though, from time to time, we may provide special features that require the use of cookies.

JavaScript

• We use JavaScript to enhance our web site and to assist in the tracking of anonymous data.If you disable JavaScript, many of the features on our web site will not work.

Web Beacons (Clear Gifs)

• We may use “Web Beacons” together with cookies to track your activities on our web site through Insite Metrics. Generally, Web Beacons allow third party agents (tracking technology providers) to track web site activity on behalf of their customers. Our “Web Beacons” are designed to provide no tracking information in cases where a visitor’s cookies are disabled. Our use of Web Beacons conforms to or exceeds the Network Advertising Initiative’s Web Beacon Guidelines.

Web Server Log Files

• We use web server log files to gather summary information about activities on our web site. This information includes internet protocol (IP) addresses, browser types, internet service provider (ISP), referring documents, and operating system. We analyze this information to extract trends such as popular search engines and search terms and popular referrers . We also use this information to maintain the successful operation of our web servers. We do not use web server log files to track either anonymous or identifiable users.

What do we do with your data?

The tracking information allows us to better understand the kind of people who come to our site and what content they’re reading. This allows us to make better decisions about design and writing.

All of our activity related to Google Analytics use falls within the bounds of the Google Analytics Terms of Service.

Want to opt out of tracking?

You can opt out of Google’s advertising tracking cookie or use a browser plugin to opt out of all Google Analytics tracking software. Information about how you can opt out of Google’s use of cookies can be found by visiting Google’s Ads Settings.

Changes to This Privacy Policy

FLANDERS reserves the right to modify this privacy policy at any time. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.